The Valley’s Next Hottest Event, Unquestionably…..
The City of Scottsdale Votes to Sponsor Scottsdale’s Fahrenheit Festival: Arms, Legs and Kegs and the Hottest Race on Earth on
June 16th to Boost Summer Tourism
$75,000 in Tourism Tax Funds Highlight Scottsdale’s Beat the Heat Race After Five Year Hiatus with New Elements including National Arm Wrestling Competition, Ales & Cocktails Festival, and more!
(SCOTTSDALE, Ariz.) – Who says it is too hot to draw tourists to the Valley in the summer? Not The City of Scottsdale, which just approved a $75,000 sponsorship for the city’s next hottest event via unanimous approvals by the City Council and the Scottsdale Tourism Development Commission.
The Scottsdale Fahrenheit Festival: Arms, Legs and Kegs will take place on Saturday, June 16th at WestWorld of Scottsdale. As part of the day-long festivities, attendees can also participant in the Hottest Race on Earth — Scottsdale’s Beat the Heat.
Beginning and ending in the North Hall, home of the World famous Barrett-Jackson Collector Car Auction, the 10.22-kilometer race, and a shorter 5K race, will take place throughout the grounds of WestWorld, adjacent to the McDowell Mountain golf course owned by Phil Mickelson, days before the hottest day to ever be recorded in Phoenix.
Also sponsored by Maricopa Ambulance, the race starts at 2:47 p.m. sharp, the time of day in 1990 when thermometers in the Phoenix metropolitan area struck 122 degrees on June 26.
In 2013, Ethiopian Olympian runner Nahom Mesfin Tariku took first place with Olympian Andrew Lemoncello of Scotland taking second.
As part of the festivities at the Scottsdale Fahrenheit Festival, participants can also take on the World’s Greatest Arm Wrestler, Travis Bagent, in the nation’s most lucrative arm wrestling competition or get cooled off by enjoying the best craft beers and cocktails. The Arizona Ales & Cocktails Festival located inside the Scottsdale Fahrenheit Festival will feature top mixologists, M Culinary and the Arizona Craft Brewers Guild.
Produced by the owners of the Bentley Scottsdale Polo Championships, the most attended polo event in the country, The Scottsdale Fahrenheit Festival: Arms, Legs and Kegs promises to be a new summer spectacle like Arizona has never seen. So whether you want to see all that arms, legs and kegs have to offer, or just want to get out of the heat, there’s no better place to be in Scottsdale on June 16th than the Scottsdale Fahrenheit Festival.
Admission for Scottsdale Fahrenheit Festival is just $5. Family, friends and fans will also be welcome along the race route and deserved celebration will take place at the finish line inside the North Hall.
There will also be big prize money for Scottsdale’s Beat the Heat, as well as the Arm Wrestling competition. Interested runners and arm wrestlers may register now at http://scottsdalefahrenheitfestival.com/. For more information call (480) 423-1414 or for media inquiries contact Jennifer Sturgeon at (480) 495-3806 or JSturgeon@RoseMoserAllynPR.com.
About Scottsdale’s Beat The Heat
The race was originally conceived as a by-product of a Scottsdale Tourism brainstorm session about how to attract more visitors to the city during summer months. Race organizers believed an extreme marketing approach displaying the ultimate way people could experience the heat would encourage others to come enjoy the community’s great hotels, resorts and night life. It worked as some 1,300 runners braved the hot temperatures in 2013 to participate. A number, organizers are hoping to increase significantly in 2018.
For more information or to interview a race organizer or participants, please contact Jennifer Parks-Sturgeon. To register for the event, please visit www.scottsdalefahrenheitfestival.com.