New Arizona Ales and Cocktails Festival Best Way to Cool Off at Hottest New Summer Event

Enjoy cold ones at Scottsdale Fahrenheit Festival on Father’s Day Weekend

(SCOTTSDALE, Ariz.)— Arizona’s most ambitious new summer event is all about the heat, except when attendees will want to cool down.

On June 16th, at WestWorld, The Michelob Ultra Scottsdale Fahrenheit Festival: Presented by Talking Stick Resort will exhibit many “hot” events and attractions, but the Arizona Ales and Cocktails Festival, located inside the air-conditioned Tony Nelssen Equestrian Center, is a special twist for attendees to cool off.

Let your taste buds thank you while sipping on drinks exclusively from OHSO Brewery and DistilleryHuss Brewing Co.The Grand Canyon Brewing Company, and North Mountain Brewing.

Not a beer drinker? Don’t fret. There will be a wide variety of perfectly crafted summer cocktails from some of the best mixologist around the Valley.

Festival goers can also register for Scottsdale Beat the Heat: The Hottest Race on Earth and then cool-off with the best libations in town.

Too young to join in on all the fun at the Arizona Ales and Cocktails Festival? There’s still plenty of attractions for all ages to enjoy at the event.

Attendees can break a sweat in the El Hefe Jalapeno Eating Contest, presented by Udder Delights, or by throwing “heat” in the fast pitch baseball contest. Also, enjoy fire performances by Burden Blossom, watch local artist, Ashley Macias, perform live interactive art pieces with charcoal, check out collector hot rods on display, or witness things heat up all day long in the arm wrestling contest with the World’s Greatest Arm Wrestler, Travis Bagent.

In addition to the Arizona Ales and Cocktail Festival, cool off with unlimited rides down the world’s tallest inflatable water slide, or enjoy a sweet treat from the Udder Delights ice cream truck.

Be in on the event of the season with the purchase of a Scottsdale Fahrenheit Festival ticket for $5 in advance or $10 at the door. Tickets and registration for all of the events, including tasting tickets for the Arizona Ales and Cocktails Festival are available at ScottsdaleFahrenheitFestival.com.

For media inquiries contact Cassidy Jacks at cjacks@rosemoserallynpr.com or 205.863.9414.

About Scottsdale’s Beat the Heat
The race was originally conceived as a by-product of a Scottsdale Tourism brainstorm session about how to attract more visitors to the city during summer months. Race organizers believed an extreme marketing approach displaying the ultimate way people could experience the heat would encourage others to come enjoy the community’s great hotels, resorts and night life. It worked as some 1,100 runners braved the hot temperatures in 2013 to participate. The race hasn’t been staged since 2013.