(SCOTTSDALE, Ariz.) — Runners searching for the best way to train for the Hottest Race on Earth may want to hit the pavement this Sunday, June 3rd when temperatures are expected to reach 108 degrees, the hottest day of the year yet.
Scottsdale Beat the Heat, Arizona’s most lucrative road race, is taking place on June 16th at WestWorld of Scottsdale with the race starting at 2:47pm.
Unlike most races, Scottsdale Beat the Heat starts in the middle of the day to commemorate Phoenix’s hottest day and time in history on June 26, 1990 when temperatures hit 122 degrees at 2:47pm.
Those who may not be runners but still want to endure the heat can also participate in the El Hefe Jalapeno Eating Contest presented by Udder Delights or the fast pitch “heat” baseball contest, enjoy fire performances by Burden Blossom, watch local artist, Ashley Macias, perform live interactive art pieces with charcoal, check out collector hot rods on display, or watch things heat up all day long in the arm wrestling contest with the World’s Greatest Arm Wrestler, Travis Bagent.
Due to the rising summer temperatures, the Scottsdale Fire Department, Maricopa Ambulance and race organizers will be there during the race to help ensure the safety of all participants.
Volunteers are still needed to help work alongside them. For any individual or group interested in volunteering, contact Mary Turner at email@example.com or by phone at 928.242.6991.
The entry fee for the 10.22 kilometer is $62.60 per person and includes a souvenir t-shirt and commemorative medal. The entry fee for the shorter 5K distance is $51.00 and also includes a souvenir t-shirt and medal.
To register for Beat the Heat and to read more details on the race, visit http://scottsdalefahrenheitfestival.com/scottsdale-beat-the-heat/.
For media inquiries, contact Cassidy Jacks at firstname.lastname@example.org or by phone at 205.863.9414.
About Scottsdale’s Beat the Heat
The race was originally conceived as a by-product of a Scottsdale Tourism brainstorm session about how to attract more visitors to the city during summer months. Race organizers believed an extreme marketing approach displaying the ultimate way people could experience the heat would encourage others to come enjoy the community’s great hotels, resorts and night life. It worked as some 1,100 runners braved the hot temperatures in 2013 to participate. The race hasn’t been staged since 2013.